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December 9, 2005
By: TOM BRANNA
NEW DELHI: Hindustan Lever is in the process of revamping power brands across its personal care portfolio to keep pace with low-priced competition, revive market shares, and pre-empt proposed launches by multinational rivals. While two power brands—Liril and Lux—are being overhauled in the face of stagnant market share, the fast-growing Fair & Lovely is being given fresh thrust to stave off heightened competition in the fairness creams segment.
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